There are two major approaches to research in the behavioral and social sciences—qualitative and quantitative. Qualitative research focuses on an in-depth understanding of social and human behavior and the reasons behind such behavior. The qualitative method depends on the reported experiences of individuals through ethnographic analyses, fieldwork, and case studies. Quantitative research is a scientific investigation that includes both experiments and other systematic methods that emphasize control and quantified performance measures (Proctor & Capaldi, 2006).